This Communications strategy seeks to convey key messages that resonate with the target audience, stakeholders, and the broader community. Messages for each stakeholder are structured in a way that meet their unique communications needs.
Using “Ecological Communication Model” framework, the strategy explains how information can lead to behavioural change, particularly in the context of sexual reproductive health. This model posits that behaviour is not merely the result of individual choices but is also significantly influenced by the interpersonal, social, cultural, and environmental contexts in which these choices are made. The core of the Ecological Communication Model is the understanding that human behaviour is deeply embedded in a system of relationships and environmental contexts. This is often visualized through the "Social-Ecological Model," which emphasizes layers of influence on behaviour ranging from individual to community, societal, and even global levels.
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